It seems like everyone is jumping on the designer bandwagon these
days. And why not? The fashion industry is sexy - fashion shows,
parties, celebrities, recognition, and even fame go along with a career
in fashion.
Now herein lies the question: do you go to design
school or go straight to starting a business? Not all fashion designers
go the traditional route to design school, instead drawing on an
entrepreneurial spirit, some "designers" turn their head for business
into a thriving fashion enterprise.
Ralph Lauren is an example of a
fashion designer who bypassed the sewing machine and headed straight
for the marketplace. Which path you take depends on your personal
motivation. If you love sewing and pattern making, the traditional route
is going to bring the most satisfaction. If you love the fashion world
but don't have the patience for needle and thread, a career in the
fast-paced and exciting fashion biz is still possible ... read on.
So you want to go out on your own, what's first?
You've
always admired fashion designers and their ability to design trendy,
unique and wearable fashions season after season, as if by magic. But
it's not magic; it's a business. And to succeed in business, nobody is
an island (meaning that everyone needs a little help to accomplish his
or her dreams). And it's not all glitz and glamour. Being a fashion
designer means you have to actually run a business.
Before
you print up those business cards, ask yourself if you're prepared to
roll up your sleeves and tackle the not-so fun aspects of fashion.
At
first, running a fashion business could mean fulfilling orders yourself
(i.e., packing boxes until the wee hours of the morning), steaming
clothes repeatedly during fashion shows, and bookkeeping. You could
spend only a small percentage of your time actually designing; instead
you're networking, schmoozing and negotiating with suppliers and
vendors.
If you're planning to take the direct-to-consumer path,
you'll have to create a website and maintain it (and most likely have to
pay someone to handle these tasks), get a merchant account to process
credit card transactions and manage charge back cycles. If you're not
interested in learning what these things mean, then you may decide to
work for a large fashion house to learn the ropes.
But if you have
the endurance and enough friends with skills or services you can trade
for, you could go out on your own and succeed. Today is the age of
entrepreneurship, why shouldn't you get a piece of the pie?