Today I sat contemplating the meaning of the term 'eco fashion'. I
thought to myself, "If anyone should really understand the meaning of
the above it should be me, as I have dedicated the best part of three
years toward the creation of an eco fashion brand." The problem is there
is no point in me understanding the meaning if others can't
conceptualise the term, and how it may fit into their lifestyle. So here
we are, and I am going to attempt to detail the meaning of 'eco
fashion'.
'Eco fashion' could quite literally be seen as two
entirely different entities. Firstly the idea of ecological and
environmentally sustainable ideas being somewhat of a trend, fad, or as
it states fashion, something that may be washed away or brushed under
the carpet in years to come. Secondly it can be viewed as fashion, as in
clothing, accessories, perfumes, aftershaves and footwear, which is
made with the environment in mind.
For the purpose of 'eco
fashion' as apparel and its derivatives, the point to focus on is the
statement that 'eco fashion' is fashion made with the environment in
mind. What does this really mean? From my point of view it can mean one
of four things;
- Fashion produced and created through the use of organic materials
- Fashion produced and created through the use of recycling of otherwise excess fabrics
- Fashion produced and created through the use of recycled materials not initially directly related to fashion
- Fashion produced and created that gives back directly to the planet.
- Fashion produced and created through the use of recycling of otherwise excess fabrics
- Fashion produced and created through the use of recycled materials not initially directly related to fashion
- Fashion produced and created that gives back directly to the planet.