Fashion has a rippling effect on people from different walks of
life. It gradually gains popularity among different strata of society.
To help fashion reach out to the consumers, a large number of
professionals are needed. Apart from fashion designing, you can find a
number of exciting jobs related to fashion.
If you are not into
designing but still want to remain connected with fashion, you can
perform other job duties such as Fashion marketing/ merchandising/buying
and forecasting in context of every kind of wear be it the
sophisticated haute-couture, ready-to-wear or for the mass market and
street wear.
Basically, the fashion and the retail industry at
large works as team where fashion advisors, buyers, forecasters,
merchandisers and marketers, fashion designers play their part well and
keep the industry going. If you love fashion and want to be related to
this field professionally, you can take up jobs such as that of
marketing/ merchandising/buying and forecasting in this field. These
jobs enable you to execute functions that help designers to sell their
collections. As a buyer you have to perform a number of functions such
as that of a fashion buying.
You'll be entrusted with the job of buying
raw material/accessories for fashion houses, buying houses, export
houses and retail line. For this you need to have a superior knowledge
about the new trends that are likely to hit the market and probably
which will fetch a large number of consumers. Fashion Marketing is
basically concerned with making fashion reach out to maximum number of
consumers and assisting fashion designers, retail stores to make fashion
accessible to the target customers. You have to work with fashion
designers, suppliers and also at the manufacturing level in order to
even the process that precedes fashion designing.
You can also be
highly involved in fashion by running a retail store. If you have
knowledge about fashion and how the industry operates, you can open a
retail store. Alternatively, if you are not too keen on entrepreneurship
you can take up jobs as retail managers/executives in fashion houses
and retail stores.
Fashion Forecasting is another area where you
can exhibit your love for fashion and work in the industry. As the name
suggests, the job includes predicting fashion trends, the colours which
will be popular in a particular a season or a year and the styles that
are likely to become rage over a particular period of time. The designer
takes cue from the trends predicted by forecasters and then decides
upon the styles, fabrics, colours for the clothes line they want to
launch and the clothes they want to design for creating a collection
pertaining to a particular season. Analysing and evaluating new trends
is necessary and designers/ retail houses depend a lot on extensive
market research which forecasters make. The job may require you to
travel extensively to get a peek into different markets in different
geographical areas. You have to forecast the new colours which will
become trend in the upcoming season, the new styles and trends that will
become popular.
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