Over the World Wide Web, there is a continual influx of information over the internet highway, including, most recently, a trend in fashion blogging. Currently, there are hundreds of new fashion blogs being created everyday, and over millions of already created websites. With these massive amounts of people posting their opinions on style, how can you stop wasting your time reading useless fashion blogs? Is there anyway to separate the quality blogs from the irrelevant ones? This review of five top rated fashion blogs gives insight into what standards should be used in deciding which blogs are worth your time.
Fashion blogs are ranked on a 10 point scale in four areas: (1) clarity of thought, (2) timeliness, (3) relevance, and (4) degree of opinion.
Style File blog:
Total Score: 28
Style.com is a primary source and destination for where people receive their fashion news, trends, and photos of seasonal runway shows. In addition, the renown website has a chief blog site, Style File, where writers can post opinions on various aspects of fashion in a more informal setting and approach. Even though there are several writers for Style File, the writing style of this blog site is distinct and individual to Style.com's website.
1.) Clarity of thought: 6.5. It is decent. You are able to read through it, although some postings may be a bit long-winded. Also, some entries may be difficult to understand if you don't have a lot of knowledge of people in the fashion industry, such as Sophia Hesketh and Byrdie Bell.
2.) Timeliness: 8.5. This blog seems to lack consistency. It will have 5-6 entries in one day, and then skip three days entirely without any new posts and then continue on with 5-6 entries. This is probably because people are not working on the weekends. On the upside, it does post slightly more than the average blog, but for a blog that is on a website of considerable size and prominence, you would expect that it would.
3.) Relevance: 7. I don't think this blog really provides any new information that is of importance or is really interesting. It attempts to draw on styles outside of the US, which can be informative, but it doesn't focus enough fashion in the homeland. Focus of articles tends to stray away from American fashion, and stick more with foreign matters. In the past several days, there have been over five postings purely on Moscow fashion alone. This is completely unnecessary. Information can also be quite dry at times.
4.) Degree of Opinion: 6. While it does provide news, writers do not write to form their own opinions really, but just blog to create a place for viewers to post their own insights and opinions. The writers tend to say something that they feel is true, such as the "Prep School Blazer style is very trendy," yet it still opens the discussion for debate, by asking viewers whether they agree or what their thoughts are. This makes the writer's opinions seems inconsistent and weak. The blog would be better if the writers had a stronger point of view in their critique. It is unnecessary to ask the reader whether they agree with them or not, because the reader will post his or her opinions anyway.
Hint Magazine blog:
Hint Magazine is an online fashion magazine, where you can read fashion columns and story features with a wide ranging selection of topics including music, art, dance and, of course, fashion. It has a separate blog to informally discuss various areas of interests that cater to more independent styles and are usually humorous and entertaining to read.
Total Score: 30
1.) Clarity of thought: 8. The blog is clear to read and understand. It is written in a contemporary manner that appeals to a younger audience. There are not copious amounts of text in each entry compared to the Style File blog, and instead they include many photos and videos that go along with the postings. This makes it look less daunting to get through, which is important in today's fast paced world of Twittering.
2.) Timeliness: 6. In an era where bloggers are uploading new entries a dozen times per day, this blog only has, on average, 1-2 posts per day. In order to maintain a blog with readers constantly tuning in, it is imperative that there are multiple entries in a short span for readers to regularly come back to.
3.) Relevance: 7. Where Style File's subject content was entirely about the New York fashion world, this blog seems to veer slightly to the left of that direction. The information posted seems to target a more indie audience by showcasing unheard of designers, writers and artists. I found also that it seems to post a lot on Brazilian artists and designers. I am not sure if there is a correlation between the writers and Brazil for them to do so, but either way, it is a little inconsistent with balancing foreign matters. Some posts are completely irrelevant and hold no interest for me, but for those that enjoy reading about marble urinals in art exhibits and gay porn awards, this is your destination. And if you are one of those readers who enjoy this blog, good luck with letting them know your thoughts, since they have disabled the commenting feature on this blog.
4.) Degree of Opinion: 9. Writers on this blog seem to enjoy writing about what they write about. While news information can be lackluster and tedious at times, this blog tries to send out their messages in a humorous and enjoyable way. While not all of the content on this blog is PG, I did enjoy reading it, even if I wasn't too interested in what they were actually saying.
Fashion Tribes:
Fashion Tribes tends to appeal to the average fashionista who is well versed in various areas of fashion, such as new trends, beauty and accessories. The reader is usually familiar with popular styles and substantial fashion news occurring on in the fashion world. Taking elements from various aspects of fashion, such as advertisements, magazines and events, this website is pretty solid and well rounded.
Total Score: 30
1.) Clarity of thought: 9. The blog is portioned into smaller paragraphs, which makes it really reader friendly. Also, if you find yourself done with the reading, but are still interested in the topic, it allows you to read more after the jump, which gets rid of extra writing clutter, and opens up space for more easy on the eyes photos and videos. A lot of good pictures and examples, which make the posts look lively and not overwhelming to read.
2.) Timeliness: 6. For a website that is well known across the nation as one of the top rated fashion blogs, you would think that there would be much more blog entries, but instead I was disappointed to find that it only updates only 3-4 days per week. Even though there are a good amount of entries per day, the blog does not allow readers to view older posts, since there is no backlog feature. This makes it really disappointing for those that want to continue reading the rest of the blog, but are unable to.
3.) Relevance: 9. I really enjoyed the content on this blog and thought that it had a lot of good, useful information. It draws in various news about upcoming websites in fashion, as well as information about fresh spring beauty regimes and free giveaways, which everyone loves. Considering the wide-range of topics featured on this blog, I think that it is very good for an everyday shopaholic.
4.) Degree of Opinion: 6. There is hardly, if any, critique in any of the entries posted. However, when creating a blog site, you usually write about what you like, so with that in mind, you definitely know what the writers for this blog like to write about, which explains why I gave it a more generous score, since it posts things assuming that you know that these are things that they enjoy or find pleasing, without really having an opinion about them.
Go Fug Yourself:
Combine Hollywood celebrity style with a Perez Hilton sense of humor, and you have the love child of Go Fug Yourself. Known for its uncanny humor, it leaves no celebrity unharmed or unnoticed. This blog is probably one of the most hilarious fashion criticism blogs out there in a sea of fashion blogs on the internet, but then again, I am being completely biased, since these writers' humor is right up my alley. Warning, this blog is not for everyone.
Total Score: 38
1.) Clarity of thought: 9. This blog uses the adverb, "A picture speaks a thousand words" and makes it its central point. Uploading a photo of a celebrity in a ridiculous outfit pretty much speaks for itself, since that is mainly how it shows the reader the ridiculousness of the celebrity's outfit choices. Using the photo as the butt of its jokes, the writers then unapologetically bash the outfit.
2.) Timeliness: 10. Finally! A blog with a little consistency! It updates well over the course of the day. You can expect around 5 entries in a day, expect on weekends, which is understandable.
3.) Relevance: 9. Depending on your sense of humor, this site may or may not be right for you. For those who enjoy reading about bashing celebrities based on their clothing choices, then you have pretty much found gold, but for the fainthearted, you may cringe a bit more when you realize how harsh some of the critiques may be. No worries though, this website is all in good fun! Luckily, for this website, I fall in the former category, and enjoyed this blog thoroughly.
4.) Degree of Opinion: 10. Go Fug Yourself has made a career by casting its opinion on what others are wearing, so if it would be difficult for me to give it anything but a full score rating.
Fashionista
Fashionista is the product of two staff writers from Nylon and Elle Magazine, and joining to give you news in the fashion world faster than most other blogs. With a combo of gossip, rumors, sale tip-offs, internship suggestions, free giveaways, editorial photos and every other relevant news in the fashion world, Fashionista is a comprehensive and delightful read. Perhaps I am just being completely subjective, because this is one of the few blogs that I actually read everyday, alongside Perez Hilton, but Fashionista combines all the New York style straight out of the city's oven.
Total Score: 38.5
1.) Clarity of thought: 10. The blog is written in small paragraphs, making it easier for the reader to get through it, without feeling overwhelmed. If the reader is still interested in a certain blog entry, she can click on a separate link taking them to "read after the jump." It uses a combination of lively photos, videos and own photo-shopped writing, making the blog more personal and distinct to Fashionista. Also, as a helpful measure, if you don't understand some fashion terminology, they have a dictionary specifically just for that!
2.) Timeliness: 10. Fashionista updates several times a day, throughout the day, to give you the most recent and important news. This blog is an archetype to how other fashion blogs should operate.
3.) Relevance: 10. The news featured on this blog involves news occurring in the New York fashion scene. While this may not include everyone, it does deal with high fashion in a very real way, something that can be understood no matter where you are. It also includes subjects from other fashion websites to give you the most relevant information, such as its "Mid-Day Snack" section. This blog also includes various areas of fashion, such as models, beauty, and editorial spreads, so the viewer can be well read in all aspects of fashion.
4.) Degree of Opinion: 8.5. While some blog entries are created just to provide readers non-biased information, other entries are made to showcase models or photo shoots that the writers really like. Either way, you will read this blog learning what is important to the creators of Fashionista. In most news, however, the writers write the entries in a critical way, with a strong point of view.
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