Wednesday, May 29, 2013

Why Fashion Is Always Changing

Everyone is affected by fashion to some extent. In the era of early supermodel age, fashion could be categorized by glamour or commons. Today, fashion is fast, trendless, comfortable, and personal. Street fashion, as one of the most popular form, is more of a reflection of personality and lifestyle than of trends in general. Because social media have offered abundant avenues for people to get to know trends happening now, fashion has becoming really shapeless. Hollywood stars have their Facebook and Twitter accounts updating almost every second of their day including what they are wearing. Thus, Stars set fashion trends. However, Stars are not the only people only can openly express their fashion styles. Bloggers of fashion, not just professionals, but ordinary peoples, can send out their fashion style to the world. In an instant, fashion has truly become everyday, everywhere, and everyone.

In the information age and a much globalized world community, fashion has transformed in its outlook, and concept as it starts embodying many varieties of elements of different cultures. For example, in the 1980s, jeans had monopolized youth culture not only in the U.S. but also other countries, particularly East Asian countries like Japan and Korea. Now, American styles are no longer the standard as designers of different ethnic background incorporate their own outlook into their design. In addition, in this much globalized world, ethnicity is no longer the only factor that affect the trend in fashion as it was decades ago. Now, people are guided by taste, lifestyle, and experiences. For instance, Alexander Wang's simple power women's look has won many fans of minimalism. Thus, it is possible the fashion's trajectory will more closely appeal to people's lifestyle and social trends.

Tuesday, May 21, 2013

Starting a Fashion Blog: Choosing a Fashion Blog Specialty or Sub-Genre

Fashion blogging can be an overwhelming field in which to get started. I recommend selecting a niche subject to help you define the direction of your blog. For instance, instead of a blog about fashion accessories, consider a more focused topic such as funky rings, or designer sunglasses. Pick something you're passionate about. You have to love the subject matter or else you'll run out of inspiration.
Tip:There are thousands of fashion blogs already in existence, but don't get discouraged. The best approach is to produce a blog from your point of view-a blog that only YOU can create. The greatest blogs have a strong voice and unique content. Make sure you put your spin on the topic you choose. This will make your blog stand out from the others, and also drive more traffic to your site.
If you don't know which direction to take your fashion blog, here are some categories to consider:

Street Fashion
  • This is a really cool way of documenting and sharing your local fashion scene with the whole world. Street fashion bloggers are becoming more influential as high-end designers turn to the streets as a source of runway inspiration.
Celebrity Fashion
  • If you follow celeb culture and love watching award shows to see what people are wearing, perhaps celebrity fashion blogging is for you. The positive side of starting a celebrity fashion blog is that there is a lot of material to work with-a whole industry devoted to photos of celebs. The downside is that this market is saturated, so you have to be sure your blog is unique to get noticed.
High-End Fashion
  • If you want to use your blog as a platform for starting a career in the fashion industry (fashion publishing, in particular) you might want your content to be focused on high-end designers and labels. Celebrate the art of Oscar de la Renta, Alexander McQueen and Karl Lagerfeld with posts about seasonal runway shows.
Accessories
  • There are so many sub-genres for this category. Pick something you really connect with. Research the web for accessories that are unique and share them through your posts. Perhaps you could work with a partner and take a more conversational approach so your blog is more about two friends conversing about cool finds.
Shoes
  • Like with the accessories category, there are lots of paths to take a shoe blog. Again, pick what works for you. If you are a master shoe shopper and know all the best places to buy shoes online, share that with the world.